SageCM assists clients as they prepare for or respond to a crisis. We
encourage our clients to plan and prepare, because experience shows the
best way to handle a crisis is to anticipate and practice.
relies on consistency, service and results. SageCM
understands the need for an integrated response to any crisis,
therefore, SageCM encourages all clients (public, private, and
non-profit) to consider a full strategic crisis management structure.
such a structure is crisis communication. Alone, it can help.
when good crisis communication is backed by solid crisis management,
response and public perception of it are far better. This results in a
much better and more complete recovery.
Agricultural Chemical Company
Issue: In the early
evening of Memorial Day, a warehouse in a small town caught fire,
smoke over part of the nearby town. The
warehouse was full of seed and pesticides owned by the client.
supported the client with a
communication strategy for the incident, public information, media
follow-up, as well as media training for the on-site representative. Media in the county, as well as in the
nearby cities of Memphis and Little Rock, were notified. Television
and newspapers reported the story,
focusing on the facts
Lubricant Manufacturing Company
Issue: Small company embarking on crisis management planning.
Solution: SageCM assisted company leadership as they began the process of developing an integrated crisis management plan.
Non-Profit Environmental Advocacy Group
Issue: A regional environmental non-profit organization was suffereing from overt and subversive image/reputation slander.
SageCM was callued upon to prepare an outreach campaign to counter
these attacks. Our goals were two-fold: increase membership base during
negative campaign and improve/repair relationships with major donors,
who were often the target audience for subversive messages.
Chemical Manufacturing Company
Events at several facilities, as well as the disasters of 9/11/01, led
this company to realize its need to respond adequately to a crisis.
While individual facilities had local emergency plans, their corporate
organization had no plan for managing such events.
SageCM worked with company leaders and attorneys to develop a Crisis
Communication Plan. The plan was designed to guide company
decision-makers through the first 24 hours of an event. Plan focused on
maintaining appropriate division of responsibilities and provided clear
guidance for communications.